If one thing can be said of DCE Agency’s 2024, it’s we’ve seen creativity abound from our clients and our designers – resulting in some fantastic exhibition stands that have captured attention and imagination at events worldwide. With some brilliant briefs and clients putting their faith in our design team’s capable hands, DCE Agency stands have made a real impression this year. Here’s our favourite elements from the 2024 events calendar!
How better to get show attendees wanting to interact with you than putting a slide on your double-deck stand? That’s exactly what Kraken did at Milan ENLIT 2024 – and plenty of people chose to ride! The booth was truly the talking point of the whole show and by adding in a little playfulness to give a break from busy networking and session work, Kraken made a lasting impression on all those present.
We all use touchscreen devices in our daily lives now, so integrating such features onto an exhibition stand provides an easy self-service interaction hub. Plenty of show attendees will simply start accessing such devices with no prompt, and in this case at ENLIT 2024, our clients used these as lead capture devices to present further information on their technology and solutions.
When you have DCE Agency design your exhibition stand, you know the reality cuts it – but not everything can be presented all at once. At WIRED Berlin, Kraken used VR headsets to present the energy timeline from diesel generators through to electric, wind and sustainable power solutions. The headsets featured visual cues and expanded information at each touchpoint/info point on the journey; streamlining the users experience in finding information while providing an interesting interaction tool.
Brands can stand out no matter the event – and Caption Hub managed just that at LocWorld 52 in California. The venue presented some logistical challenges, but with a small space and tight budget, DCE Agency managed to keep the company’s visual presence cohesive with their previous booths and ensured they stood out in the room amongst competitors.
Gamification is increasingly popular to draw in show attendees to exhibition stands, so why not really let them have fun? Kraken made a splash with their octopus arcade machine at ENLIT 2024; allowing attendees to win a plush octopus on their claw grab game. Gamifying the distribution of these freebies made for a whole new level of interaction… and attention!
Artemis Technologies are an e-vessel company who value reusable assets across their show presences worldwide as well as sustainable materials. At the Saudi Maritime and Logistics Congress 2024, the business reused a large scale video wall and the model shelving with integrated lighting to present an immediately recognisable brand presence and to highlight their key messaging.
It’s been proven that having plants indoors can improve air quality, reduce stress, increase productivity and have a positive effect on cognitive health – all of which we can agree are fantastic qualities for bustling trade shows and exhibitions! Integrating a nature wall onto an exhibition stand helps boost the sustainability aesthetics of the brand as well as provide a differing texture. DCE Agency works with a variety of plants to boost green spaces, including pepperonia (pictured), Boston fern, monstera, peace lillies, spider plants, and anthurium.
We used our in-house 3D printer to create bespoke and intricate printed shapes for DISGUISE to use as bases to show the capabilities of their award-winning projection map solutions. Visitors to their stand were transported into another world with maps processed in real-time – showing their working process in physical form. This phygital (physical-digital) creation left a lasting impression while brilliantly spotlighting their industry-leading work.
Who doesn’t love a sweet treat? The Japan Energy Summit 2024 offered up sweets to attendees at the Kraken stand; enticing visitors to drop by for a pick-me-up and giving the brand’s staff the perfect opportunity to communicate their messaging. This sweet cart has been used several times since and even makes frequent visits to the Kraken office for their own staff to enjoy.
Want to make an impression at a show by standing out and doing things differently? Speak to event expert John (john@dceagency.com) today on +447595 895836 and embrace some #bigdceenergy to transform your next event presence!
