Quilter at Twickenham Stadium Case Study
Quilter provides advice, investments and wealth management to customers and financial advisors worldwide. Managing £95.3 billion of investments on behalf of 900,000 customers, Quilter operates in one of the largest wealth markets in the world. As principle partner of England rugby since 2016 (previously under its former name), Quilter invests in the men’s and women’s game as well as grassroots rugby, through a programme called ‘Quilter Kids First’. The company is title partner of the England Men’s and Women’s Autumn Internationals, known as the ‘Quilter Internationals’, which see the teams competing against some of the world’s leading opposition.
What was required?
As a sponsor at Twickenham stadium Quilter knows many Rugby and sporting fans attending the games main focus is to watch the event, but with hundreds of potential customers in attendance, there is a great opportunity to become a familiar recognised brand. We wanted to showcase the company in Synergy with Twickenham as the home of rugby and really create a brand affinity to instill a direct correlation between the two in our customers' minds in a professional but subtle manner.
How did we do?
Complete an integrated ‘Rugby ball wall’ matched with England shirts from over the years, Quilter branding, mini stage for post and pre match Q&A’s with some of Rugby's stars past and present, comfy seating areas and quilter branding throughout including a fully branded entrance desk and partition. With brand affiliation in mind with England rugby and Twickenham, we think we did a great job of integrating the two together seamlessly, creating an enjoyable setting for Quilter to host customers, advisors and fans.
What you don’t see:
Brand guidelines to adhere to
Design and planning to suit space
rporate liaison to ensure client is happy and informed
Technical Notes & Special Features
Integrated PA system to host Q&A
Special England rugby wall.
Company Branding throughout working alongside brand guidelines
Corporate vision reached.