DCE Agency is well known for our innovative exhibition stand and POS designs; leaving lasting impressions for brands at locations all over the world. Our spaces create the perfect base for businesses to offer unbeatable experiential marketing to their audiences – but what does this actually mean? Let us explain.
So, what actually is Experiential Marketing?
Experiential marketing (also known as engagement marketing, event marketing, live marketing or ground marketing) is the approach of creating an environment for an audience to engage and have a positive brand experience; rather than relying on traditional marketing approaches to gain their attention. In most cases at exhibitions and trade shows, this is the interaction with staff on the booth, participation in a hands-on activity, or engagement with a display or event. Often experiential marketing takes place at a larger event, but may be an event within itself.
What is Digital Experiential Marketing?
Experiential marketing may take place digitally, physically or in a hybrid presentation. Digital experiential marketing may refer to VR (virtual reality) or AR (augmented reality) applications, live social media events, and interactive webinars or videoconferencing. Physical experiential marketing may refer to branded events, in-person conversations, interactive installations, product demos or pop-up stores. Hybrid presentations of experiential marketing are most common at trade shows and exhibitions; combining online and offline elements such as livestreaming events, or offering interactive digital elements on a stand with human engagement alongside.
DCE Agency works on all three: so no matter what combination of experiences your brand would like to present, we can help!
What are the benefits of Experiential Marketing?
Experiential marketing creates a more memorable experience for consumers than traditional marketing approaches; cutting through so-called ad blindness and making more of an impression and emotional connection with individuals than the sales messages to which we’re all already accustomed. Brands who successfully manage experiential marketing campaigns frequently report back on increased levels of brand loyalty, heightened brand awareness around both target and non-target audiences, and positive word of mouth.
What’s more, the experience itself of interacting with a brand in a way in which the consumer can drive and adapt to fosters authentic consumer engagement that simply can’t be matched with a basic ad or traditional sales push. The most fun and interesting an experience, the more it will be shared and the more others will want to share the same interaction. This builds a positive brand association over time, with more people.
How does DCE Agency help foster unbeatable Marketing Experiences?
Brands can only attract their target audience to their experiential marketing if they stand out – and in busy exhibition halls and crowded events, it can be difficult to do so. Our in-house design team craft bespoke booth spaces to your brand guidelines that are instantly recognisable but don’t fit the status quo to blend in with competitors.
In the last 12 months, we’ve created stand slides, VR experiences, sweet carts, responsive lighting displays, vending machines and gamification solutions that have diversified our clients hugely from the rest of their market and seen them enjoy vast success at shows worldwide.
Want to know how we can craft unrivalled experiential marketing in way that works for your brand and audience? Speak to event expert John (john@dceagency.com) today on +447595 895836 and embrace some #bigdceenergy to make memories!
